Students will explore ethical decision making and current issues in e-commerce as they follow the developments of E-Kin -- a company started by graduate students. As E-Kin grows and delves into the world of e-commerce, the founders and executives encounter some tough decision making. The case study is presented in a multimedia format, with Flash movies which describe the company background, scenarios of busines ethics issues, and an overview of ethical decision-making. The case studies were written by graduate students of Dr. Beverly Kracher at Creighton University. Permission was given to the author to adapt the materials to a multimedia format, publish to the Web, and submit to Merlot. The case study consists of four scenarios -- each with a Flash movie scenario, company employee bios, and case questions. Additional resources include a page of e-commerce links and an e-commerce newsfeed.
Guide to Financial Statements by Arthur Downing, Baruch College
A 45-minute in-depth interactive tutorial that explains 3 financial statements: Income Statements, Cash Flow Statements and Balance Statements. It begins with an introduction to the financial statement and then explains income statements, balance sheets and cash flow statements. The tutorial also provides information on ethics in accounting. Other topics included in the tutorial are foreign exchange accounting and business ethics accounting.
Cash Flow by David Annand, Athabasca University
“Cash Flow Statement” provides a very thorough and interactive, multimedia-rich approach for teaching individuals how to prepare and interpret a Statement of Cash Flows using the Indirect Method. The content is current, relevant, accurate, and includes an adequate amount of material given the complexity of the topic. The module is completely self-contained. Correct and incorrect response feedback has been incorporated into the interactive activities. The module can be very useful in helping students understand one of the critical documents used in Accounting.
Design Your Own Movie Theater
by Tom Novak, Vanderbilt University
Set in the context of movie theatre preferences, this exercise asks students to order, from most preferred to least preferred, eighteen hypothetical theater configurations which vary in terms of five attributes: ticket price, line-of-sight, seat comfort, audio/visual equipment, and concessions. The resulting output lists the relative importance of each attribute to the student, and provides part worth information for each level of the five attributes.
Advertising Principles.com by J. Scott Armstrong, The Wharton School
advertisingprinciples.com attempts to summarize all that is known about how to create an effective advertising campaign. It converts this knowledge into principles for the development and testing of TV commercials and print ads. It contains information on developing and evaluating advertising campaigns, along with educational resources and additional related links.
Managing the Digital Enterprise by Michael Rappa, North Carolina State University
Managing the Digital Enterprise is designed to guide managers through challenges faced in the digital realm. This site is amazing in terms its professionalism and its content-it includes 15 modules, 30 case studies, 100 web pages, and over 1,000 links to outside readings. The materials are robust and comprehensive and the site also provides a good structure for the course as well as excellent supporting learning materials.
The Cameron Balloon Factory by Andy Beharrell
Understand the complexity and operation of an international business with this incredibly detailed and accurate interactive site. Virtual tours, photographs, and relevant business theories help users explore every aspect and function of this business including its history, product range, production, marketing and sales, etc. A teacher's guide and student worksheets make this sitea tool for both teachers and students.
MERLOT members are welcome to suggest content for this page in our business portal. Please send your ideas to the Business Portal Editor, Theresa Flaherty at flahertb@jmu.edu. To ensure that your message does not get flagged as spam, please include MERLOT in the subject line.
